by Adélaïde Chauvineau | Jul 31, 2017
🕑 : 3 minutesTourism: mobile payment revolution In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small revolution has... 
by Adélaïde Chauvineau | Jul 31, 2017
🕑 : 2 minutesInflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes... 
by Adélaïde Chauvineau | Jul 13, 2017
🕑 : 2 minutesSITA: major “Passengers IT Trends” of 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the journey.... 
by Adélaïde Chauvineau | Jul 10, 2017
🕑 : 3 minutesCatch tourists’ attention with inflight digital advertising A recent study conducted by the Organisation Mondiale du Tourisme (OMT) shows the volume of tourists wishing to travel with the plane in the years to come. This traffic is expected to... 
by Adélaïde Chauvineau | Jul 4, 2017
🕑 : 2 minutesXL Cloud: a good marketing strategy 6 months ago, XL Airways was the first long-haul airline which has decided to provide its passengers with BYOD (Bring Your Own Device) Inflight Entertainment. Either via downloading an app, or directly by through his...
