The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
E-tourism and customer path: the omnichannel to sell more!
The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it? Omnichannel: more relevant...
Inflight advertising: how to promote your business with the Webrooming concept
From showrooming to webrooming Today’s consumers turn to a new practice in their purchasing process. Indeed, webrooming is now prevalent and has a big impact on leisure products/services. People tend to look at hotels, restaurants or tourist attractions on the...
Digital museums: how to attract a new target thanks to customized tours?
Listening to a monotonous guide describing a painting or telling the story of a monument has become hugely boring for many tourists, especially for the youngest ones. That is to say they are way less attracted by this. Based on this observation, and to suit their...
TOP 8 — European Countries Longest Holidays
Which European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe! #1 Bulgaria — 104 days Far...
Travel guides enter the digital era
Digital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many tourists keep whipping...
6 reasons why you should join Responsible Tourism
Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...
Top 8 airline passengers’ worst nightmares!
Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared! — WARNING...
Inflight promotions: how to communicate with passengers onboard?
The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves! Inflight promotions: when the digital comes onboard to sell better to the passengers...
Top 3 different travelers’ profiles
Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...
IFTM 2018: the tourism experts’ review
The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.