The blog of tourism professionals
between passengers, technology and marketing
OUR ARTICLES
Tourism: the wellness trend
Wellness tourism: when traveling meets relaxing Wellness tourism does well. According to Atout-France, its annual growth is about 7%, but since this tourism is not a short-term trend but a long-term one, its growth is constant and stable. What is hiding behind this...
2018 tourism trends: Artificial Intelligence
Artificial intelligence to bring major changes to tourism Artificial intelligence is set to revolutionise tourism, on all scales — robotic doormen at hotel entrances, rooms that customise themselves depending on the occupant tastes, virtual visits of touristic sites...
Why target the Millennials in your marketing campaign?
Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...
Europe: Chinese tourism to be higher than ever in 2018
They don’t care about how much they spend and they love Europe, especially France — they are the Chinese tourists. 2018 celebrates the year of the dog but also the year of Chinese tourism! Indeed, the year of China-European Union tourism has been unveiled last 19...
Sports events and tourism: a winning combination
The Football FIFA World Cup kicks off. There we go, the 2018 FIFA World Cup has started! Russia should record an important rise in its touristic visits for this event. The country usually attracts 4.3 million international tourists during the June-July time but this...
Medical tourism: an ever-growing sector!
The numbers speak for themselves: in 2007, 7.5 million people traveled to seek treatment abroad. They were 16 million in 2012. For the upcoming 10 years (2015-2025), a 25% growth per year is expected. This is what a study, published in 2014 by Visa and Oxford...
Recap: our inflight summer in numbers
Back from your holidays? Your tan starts to fade away, but the memories stay. Well yes, it’s time for the return from school holiday with its gloominess... But it is also time for the inflight summer report! Let’s go back to the travel trends of our travelers in...
What is the tourism report for Summer 2018?
Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...
E-tourism and customer path: the omnichannel to sell more!
The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it? Omnichannel: more relevant...
Inflight advertising: how to promote your business with the Webrooming concept
From showrooming to webrooming Today’s consumers turn to a new practice in their purchasing process. Indeed, webrooming is now prevalent and has a big impact on leisure products/services. People tend to look at hotels, restaurants or tourist attractions on the...
WHITE PAPER
The aircraft, the new Eldorado of the digital communication
for the Tourism advertisers.
WHITE PAPER
The aircraft, the new Eldorado of the digital communication for the Tourism advertisers.