The blog of tourism professionals

between passengers, technology and marketing

E-TOURISM

All e-tourism content in one place

How to boost your hotel bookings?

Today, 93% of the hotel customers use the Internet to compare the prices and book. These platforms are not always honest, according to a record from the General Directorate for Fair Trading, Consumer Affairs and Fraud Control, warning the consumers. For the hoteliers,...

Ski resorts and marketing: how to entertain the winter vacationers?

Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...

Top 8 airline passengers’ worst nightmares!

Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared!   — WARNING —...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...

TOP 8 — European Countries Longest Holidays

Which European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe!   #1 Bulgaria — 104 days   Far ahead of the...

Travel guides enter the digital era

Digital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many tourists keep whipping...

6 reasons why you should join Responsible Tourism

Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...

Tourism: the wellness trend

Wellness tourism: when traveling meets relaxing Wellness tourism does well. According to Atout-France, its annual growth is about 7%, but since this tourism is not a short-term trend but a long-term one, its growth is constant and stable. What is hiding behind this...

2018 tourism trends: Artificial Intelligence

Artificial intelligence to bring major changes to tourism Artificial intelligence is set to revolutionise tourism, on all scales — robotic doormen at hotel entrances, rooms that customise themselves depending on the occupant tastes, virtual visits of touristic sites...

Europe: Chinese tourism to be higher than ever in 2018

They don’t care about how much they spend and they love Europe, especially France — they are the Chinese tourists. 2018 celebrates the year of the dog but also the year of Chinese tourism! Indeed, the year of China-European Union tourism has been unveiled last 19...

Sports events and tourism: a winning combination

The Football FIFA World Cup kicks off. There we go, the 2018 FIFA World Cup has started! Russia should record an important rise in its touristic visits for this event. The country usually attracts 4.3 million international tourists during the June-July time but this...

Medical tourism: an ever-growing sector!

The numbers speak for themselves: in 2007, 7.5 million people traveled to seek treatment abroad. They were 16 million in 2012. For the upcoming 10 years (2015-2025), a 25% growth per year is expected. This is what a study, published in 2014 by Visa and Oxford...

2017 tourism trends: the year of Sustainable Tourism

2017: the year of Sustainable Tourism The United Nations has designated 2017 as the International Year of Sustainable Tourism for Development. An economic sector that represents almost 10% of world GDP and is constantly growing! During the 2016 edition of WTM (World...

Wine tourism: when tourism celebrates wine

That’s it, they have exceeded the 10 millions! Who? Wine tourists in France. Thanks to their enthusiasm, this in vogue market surged by 33% since 2009. This is a real opportunity for the French vineyards, that have become the new popular touristic destination of wine...

How to boost your hotel bookings?

Today, 93% of the hotel customers use the Internet to compare the prices and book. These platforms are not always honest, according to a record from the General Directorate for Fair Trading, Consumer Affairs and Fraud Control, warning the consumers. For the hoteliers,...

Ski resorts and marketing: how to entertain the winter vacationers?

Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...

Top 8 airline passengers’ worst nightmares!

Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared!   — WARNING —...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...