The blog of tourism professionals

between passengers, technology and marketing

E-TOURISM

All e-tourism content in one place

Tourist offices and digital disruption: a winning combination

All the professionals of the tourism, transport, hotel and museum industries are now impacted by the digital. And so do every steps of the travel, from the destination choice to the souvenirs sharing. Tourist offices facing real and virtual, connected, mobile and...

The Chinese tourists in 2019: their profile and how to reach them

On the occasion of the Chinese New Year, next 5th of February, and after analyzing the Chinese tourism in the world, here's an article painting the Chinese tourists' portrait. In this beginning of 2019, China counts 1.4 billion inhabitants, namely 4 times more than...

Augmented and virtual reality: for an immersive travel experience

What is this couple doing with these funny glasses on their face in the hotel lobby? While some are reading the news, they are visiting the Kheops pyramid! And this woman passionately standing for 20 minutes admiring ‘Guernica’? The lenses allow her to immerse herself...

CES 2019: what to expect this year

The CES is the biggest fair dedicated to tech and innovation. It is also the time when big groups and many startups from all around the world come together and reunite in innovation. For its 2019 edition, the fair will take place from Jan 8th to Jan 11th at the Las...

How to boost your hotel bookings?

Today, 93% of the hotel customers use the Internet to compare the prices and book. These platforms are not always honest, according to a record from the General Directorate for Fair Trading, Consumer Affairs and Fraud Control, warning the consumers. For the hoteliers,...

Ski resorts and marketing: how to entertain the winter vacationers?

Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...

Top 8 airline passengers’ worst nightmares!

Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared!   — WARNING —...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...

TOP 8 — European Countries Longest Holidays

Which European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe!   #1 Bulgaria — 104 days   Far ahead of the...

Travel guides enter the digital era

Digital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many tourists keep whipping...

6 reasons why you should join Responsible Tourism

Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...

Tourism: the wellness trend

Wellness tourism: when traveling meets relaxing Wellness tourism does well. According to Atout-France, its annual growth is about 7%, but since this tourism is not a short-term trend but a long-term one, its growth is constant and stable. What is hiding behind this...

2018 tourism trends: Artificial Intelligence

Artificial intelligence to bring major changes to tourism Artificial intelligence is set to revolutionise tourism, on all scales — robotic doormen at hotel entrances, rooms that customise themselves depending on the occupant tastes, virtual visits of touristic sites...

Europe: Chinese tourism to be higher than ever in 2018

They don’t care about how much they spend and they love Europe, especially France — they are the Chinese tourists. 2018 celebrates the year of the dog but also the year of Chinese tourism! Indeed, the year of China-European Union tourism has been unveiled last 19...

Tourist offices and digital disruption: a winning combination

All the professionals of the tourism, transport, hotel and museum industries are now impacted by the digital. And so do every steps of the travel, from the destination choice to the souvenirs sharing. Tourist offices facing real and virtual, connected, mobile and...

The Chinese tourists in 2019: their profile and how to reach them

On the occasion of the Chinese New Year, next 5th of February, and after analyzing the Chinese tourism in the world, here's an article painting the Chinese tourists' portrait. In this beginning of 2019, China counts 1.4 billion inhabitants, namely 4 times more than...

Augmented and virtual reality: for an immersive travel experience

What is this couple doing with these funny glasses on their face in the hotel lobby? While some are reading the news, they are visiting the Kheops pyramid! And this woman passionately standing for 20 minutes admiring ‘Guernica’? The lenses allow her to immerse herself...

CES 2019: what to expect this year

The CES is the biggest fair dedicated to tech and innovation. It is also the time when big groups and many startups from all around the world come together and reunite in innovation. For its 2019 edition, the fair will take place from Jan 8th to Jan 11th at the Las...

How to boost your hotel bookings?

Today, 93% of the hotel customers use the Internet to compare the prices and book. These platforms are not always honest, according to a record from the General Directorate for Fair Trading, Consumer Affairs and Fraud Control, warning the consumers. For the hoteliers,...