Digital InFlight Advertising: an IVT-free zone

Digital InFlight Advertising: an IVT-free zone

🕑 : 2 minutesDigital Inflight Advertising   In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s digital...
Get ready to win the traveler’s micro-moments

Get ready to win the traveler’s micro-moments

🕑 : 3 minutesHow to win the travelers’ micro-moments Today, time is no longer counted in days, hours, minutes or seconds. But we can talk about micro-moments. The unprecedented growth in our use of smartphones has created a new sense of time: a day now consists...