The blog of tourism professionals

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Digital InFlight Advertising: an IVT-free zone

Digital InFlight Advertising: an IVT-free zone

Digital Inflight Advertising   In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s digital advertisement...

Top 3 Tourism Marketing Challenges for 2017

Top 3 Tourism Marketing Challenges for 2017

Bye bye 2016! It has been a heck of a year, hasn’t it? 2017 is about to start, full of promises, but also full of challenges to be taken up. The digital acceleration we are witnessing is more accurate than ever, PED-addict travelers are still soaring, and, as a...