6 reasons why you should join Responsible Tourism

6 reasons why you should join Responsible Tourism

Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...
Tourism: the wellness trend

Tourism: the wellness trend

Wellness tourism: when traveling meets relaxing Wellness tourism does well. According to Atout-France, its annual growth is about 7%, but since this tourism is not a short-term trend but a long-term one, its growth is constant and stable. What is hiding behind this...
2018 tourism trends: Artificial Intelligence

2018 tourism trends: Artificial Intelligence

Artificial intelligence to bring major changes to tourism Artificial intelligence is set to revolutionise tourism, on all scales — robotic doormen at hotel entrances, rooms that customise themselves depending on the occupant tastes, virtual visits of touristic sites...
Why target the Millennials in your marketing campaign?

Why target the Millennials in your marketing campaign?

Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...
Europe: Chinese tourism to be higher than ever in 2018

Europe: Chinese tourism to be higher than ever in 2018

They don’t care about how much they spend and they love Europe, especially France — they are the Chinese tourists. 2018 celebrates the year of the dog but also the year of Chinese tourism! Indeed, the year of China-European Union tourism has been unveiled last 19...