Target more than
passengers / year
Audience origin
France
Italy
Spain
Netherlands
Austria
All Europe
Eurowings inbound flights
Start your campaign from
Overview
London is the fourth most visited international destination in the world based on arrivals.
Its tourism economy is dominated by overseas visitors and domestic day trippers.
Besides a large variety of shows & cultural events, the number of B2B events, business conferences & congresses in London is reaching an all time high.
Overseas visitors are significantly higher spenders than domestic visitors. This is evidenced by an £11.8 billion spend in London, representing 54% of the UK’s total overseas expenditure.
The number of visits has continued to grow due to the increasing volume of leisure visits. International
business visitors are the second most valuable segment due to their much higher average spend.
Key stats
77% of international visitors arrived in London via airlines
Office for National Statistics, 2016
Average Length of Stay: 6 days
London Tourism Review
Average Spend per Day: £100
London Tourism Review
News
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