The blog of tourism professionals

between passengers, technology and marketing

MARKETING

Inflight and tourism marketing news

Chatbots: everything you need to know to assure conversion

During the last IFTM Top Résa fair in Paris, which celebrated its 40th anniversary in 2018, 2 conferences dedicated to social media focused on the 2018 trends — the profitable ones for tourism experts and the important role of chatbots to gain in efficiency and boost...

Travel moments: 7 tips to target travelers

Which tourism player hasn't dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn't exist simply because travelers have different tastes and needs. However, they all have a common...

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

E-tourism and customer path: the omnichannel to sell more!

The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it?   Omnichannel: more relevant...

Why target the Millennials in your marketing campaign?

Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...

Neuromarketing: science in the service of marketing

Understanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in France, with the creation of...

The impact of inflight banners

Inflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its promotional page in the...

Focus on new marketing generation destination organizations

When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it - never... OK, I might be exaggerating a bit, but the example serves...

Inflight Advertising: Magazine vs Digital content

Inflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more...

SITA: major digital inflight breakthrough in 2017

SITA: major "Passengers IT Trends" of 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the journey. PXCom has backlogged the last 4...

XL Cloud: 65% of passengers are connected onboard

XL Cloud: a good marketing strategy 6 months ago, XL Airways was the first long-haul airline which has decided to provide its passengers with BYOD (Bring Your Own Device) Inflight Entertainment. Either via downloading an app, or directly by through his browser, every...

Digital marketing, the hero in tourism crisis

Digital marketing saves tourism sector Brexit, recession, oil prices, strikes, … Tourism companies, despite of all their charm, are often threatened by external factors, completely out of their control. Fortunately, they have digital marketing on hand, not only for...

Chatbots: everything you need to know to assure conversion

During the last IFTM Top Résa fair in Paris, which celebrated its 40th anniversary in 2018, 2 conferences dedicated to social media focused on the 2018 trends — the profitable ones for tourism experts and the important role of chatbots to gain in efficiency and boost...

Travel moments: 7 tips to target travelers

Which tourism player hasn't dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn't exist simply because travelers have different tastes and needs. However, they all have a common...

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

E-tourism and customer path: the omnichannel to sell more!

The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it?   Omnichannel: more relevant...