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MARKETING

Inflight and tourism marketing news

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

E-tourism and customer path: the omnichannel to sell more!

The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it?   Omnichannel: more relevant...

Why target the Millennials in your marketing campaign?

Travel trends of the millennials You must have heard of Joon, Air France’s new subsidiary that wants to be young and connected. Small prices, the cabin crew’s uncanny look with electric blue striped jersey, an urban and comfortable fashion between basic and chic,...

Neuromarketing: science in the service of marketing

Understanding the consumers behaviour has always been the companies great fantasy, regardless of their size, or activity, as soon as they sell something. The first opinion studies were conducted in 1946 in the United States and in 1963 in France, with the creation of...

The impact of inflight banners

Inflight banners: huge impact and efficiency One of our latest customers, Catatur, the famous Spanish mobile app dedicated to spotting the best food & beverage producers in Spain, has recently ordered one of our bundled inflight offer, its promotional page in the...

Focus on new marketing generation destination organizations

When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it - never... OK, I might be exaggerating a bit, but the example serves...

Inflight Advertising: Magazine vs Digital content

Inflight Advertising: which one is the best: Magazine or Digital content? Inflight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more...

SITA: major digital inflight breakthrough in 2017

SITA: major "Passengers IT Trends" of 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the journey. PXCom has backlogged the last 4...

XL Cloud: 65% of passengers are connected onboard

XL Cloud: a good marketing strategy 6 months ago, XL Airways was the first long-haul airline which has decided to provide its passengers with BYOD (Bring Your Own Device) Inflight Entertainment. Either via downloading an app, or directly by through his browser, every...

Digital marketing, the hero in tourism crisis

Digital marketing saves tourism sector Brexit, recession, oil prices, strikes, … Tourism companies, despite of all their charm, are often threatened by external factors, completely out of their control. Fortunately, they have digital marketing on hand, not only for...

Digital InFlight Advertising: an IVT-free zone

Digital Inflight Advertising   In late 2015, the Association of National Advertisers (ANA) forecasted that marketers would waste as much as $7 billion globally in 2016, buying online advertisements that people do not see. Much of today’s digital advertisement fraud...

Top 3 Tourism Marketing Challenges for 2017

Bye bye 2016! It has been a heck of a year, hasn’t it? 2017 is about to start, full of promises, but also full of challenges to be taken up. The digital acceleration we are witnessing is more accurate than ever, PED-addict travelers are still soaring, and, as a...