The blog of tourism professionals

between passengers, technology and marketing

E-TOURISM

All e-tourism content in one place

2017 tourism trends: the year of Sustainable Tourism

2017: the year of Sustainable Tourism The United Nations has designated 2017 as the International Year of Sustainable Tourism for Development. An economic sector that represents almost 10% of world GDP and is constantly growing! During the 2016 edition of WTM (World...

Wine tourism: when tourism celebrates wine

That’s it, they have exceeded the 10 millions! Who? Wine tourists in France. Thanks to their enthusiasm, this in vogue market surged by 33% since 2009. This is a real opportunity for the French vineyards, that have become the new popular touristic destination of wine...

Travel trends of German travelers

How to target the German Travelers Every year, the European Union Statistics Office Eurostat updates its databases about the behaviour of the Europeans, particularly about their preferences as tourists. This study, overlapped with another study about tourist...

Smartphone: an essential tool for connected travelers

Smartphone and travelers The impact of the mobile in the travel industry is higher than ever, so much that the smartphone has become the essential tool for connected travelers. In 2017, 79% of the travelers booked a stay, plane tickets or touristic activities after...

Barcelona and its tourism opportunities

Tourism in Barcelona, a driving force of the economy Facing political upheavals and affected by the rising power of collaborative tourism and the tensions this creates with the locals, the city continues, unshakeably, to enjoy strong tourism performance. Further to...

Halloween in Vienna: welcome to the capital of macabre tourism

Halloween in Vienna: appealing dark tourism Vienna, city of the Habsburgs and the Empress Sissi, famous for its beautiful music and the Viennese Waltz. But far from the palaces and rides in horse-drawn carriages, the Austrian capital has a dark side. More and more...

Tourism and mobile payment

Tourism: mobile payment revolution In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small revolution has hustled our way...

The sun rises for medical tourism in 2017

>> Check out our recent article on medical tourism from 2018 !   When people think about tourism, they are likely to imagine a perfect balance between relax and pleasant activities for their bodies. In one word: wellness, and you will agree that well-being is...

Get ready to win the traveler’s micro-moments

How to win the travelers' micro-moments Today, time is no longer counted in days, hours, minutes or seconds. But we can talk about micro-moments. The unprecedented growth in our use of smartphones has created a new sense of time: a day now consists of alternating...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...

TOP 8 — European Countries Longest Holidays

Which European country has the longest holidays? This Top 8 reviews the 2018 holidays length of each European country, the European average being 78 days. Let’s find out which countries have the longest holidays in Europe!   #1 Bulgaria — 104 days   Far ahead of the...

Travel guides enter the digital era

Digital travel guides to change the travelers’ habits With millions of copies sold in the World in 2017, the printed travel guides such as the Routard, Petit Futé, Lonely Planet or Fodor’s still have several bright years ahead of them. And many tourists keep whipping...

6 reasons why you should join Responsible Tourism

Responsible Tourism: a self-obligation for all the links of the chain! We have stopped counting the alarming articles about the species extinction, the melting of the Antarctic ice caps and global warming. However, despite the scientists’, NGOs’ and associations’...