The blog of tourism professionals

between passengers, technology and marketing

OUR ARTICLES

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

IFTM 2018: the tourism experts’ review

The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...

Recap: our inflight summer in numbers

Back from your holidays? Your tan starts to fade away, but the memories stay. Well yes, it’s time for the return from school holiday with its gloominess... But it is also time for the inflight summer report! Let’s go back to the travel trends of our travelers in...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...

E-tourism and customer path: the omnichannel to sell more!

The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it?   Omnichannel: more relevant...

WHITE PAPER

“The aircraft, the new eldorado of the digital communication for tourism advertisers”

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

IFTM 2018: the tourism experts’ review

The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...

Recap: our inflight summer in numbers

Back from your holidays? Your tan starts to fade away, but the memories stay. Well yes, it’s time for the return from school holiday with its gloominess... But it is also time for the inflight summer report! Let’s go back to the travel trends of our travelers in...

What is the tourism report for Summer 2018?

Summer 2018: the innovation to avoid a bad tourism report European tourism experts and analysts already forecast a good tourism report for the sector for 2018 since January, even better than the year 2017. As summer comes to an end, have these promises of a 4 to 5%...

E-tourism and customer path: the omnichannel to sell more!

The term ‘omnichannel’ has been prevalent for the marketers for 4 years now. It refers to, what some experts say, a revolutionnary concept. But what is the omnichannel concretely? And how the tourism sector can take advantage of it?   Omnichannel: more relevant...

WHITE PAPER

“The aircraft, new digital communication’s Eldorado for the tourism advertisers”