The blog of tourism professionals

between passengers, technology and marketing

OUR ARTICLES

Travel moments: 7 tips to target travelers

Which tourism player hasn't dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn't exist simply because travelers have different tastes and needs. However, they all have a common...

Ski resorts and marketing: how to entertain the winter vacationers?

Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...

Top 8 airline passengers’ worst nightmares!

Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared!   — WARNING —...

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

IFTM 2018: the tourism experts’ review

The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...

WHITE PAPER

“The aircraft, the new eldorado of the digital communication for tourism advertisers”

Travel moments: 7 tips to target travelers

Which tourism player hasn't dreamed of a miracle recipe to trigger without fail a purchasing reflex from the travelers that travel all around the globe? This recipe doesn't exist simply because travelers have different tastes and needs. However, they all have a common...

Ski resorts and marketing: how to entertain the winter vacationers?

Ski resorts have beautiful mountainous landscapes and fresh air at altitude. Thanks to these strong basics, they have perfectly succeeded in developing many outdoor activities — hiking, horse-riding, mountain biking, aerial sports, treetop adventure courses, rock...

Top 8 airline passengers’ worst nightmares!

Halloween comes in a few days! It is the perfect occasion to deal with what frightens airline passengers the most. The list of things that can make our holidays a true nightmare is long. All of your greatest fears are reviewed, get ready to be scared!   — WARNING —...

Inflight promotions: how to communicate with passengers onboard?

The big brands haven’t been waiting for the digital era to understand and take advantage of it: the onboard passengers that are bored tend to buy something, to divert themselves!   Inflight promotions: when the digital comes onboard to sell better to the passengers  ...

Top 3 different travelers’ profiles

Travelers’ profiles: why you must take the personalities and ideals into account Historically, the travelers’ profiles were divided according to their age, income, social class, study level, or social, ethnic or geographic origin. Today, these socio-economic criteria...

IFTM 2018: the tourism experts’ review

The IFTM Top Resa celebrates its 40th occasion this year! And for this occasion, the fair thinks big: creation of a Tech Zone, an influencers village... Between new things and exchanges with tourism experts, PXCom gives you a review of these few days at the heart of...

WHITE PAPER

“The aircraft, new digital communication’s Eldorado for the tourism advertisers”