by Pierre Labreze | Oct 12, 2017
Focus on new generation destination marketing organizations When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it –... 
by Pierre Labreze | Jul 31, 2017
Tourism and mobile payment In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small revolution has hustled our way of... 
by Pierre Labreze | Jul 31, 2017
In-Flight Advertising: Magazine vs Digital content In-flight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more responsive to an... 
by Pierre Labreze | Jul 13, 2017
SITA : Major “Passengers IT Trends” in 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the journey. PXCom has... 
by Pierre Labreze | Jul 4, 2017
65% of XL Airways passengers to connect onboard XL Cloud benefits from a good marketing strategy 6 months ago, XL Airways was the first long-haul airline which has decided to provide its passengers with BYOD (Bring Your Own Device) Inflight Entertainment. Either via...
