by Pierre Labreze | Nov 16, 2017
Barcelona and its tourism opportunities Tourism in Barcelona, a driving force of the economy Facing political upheavals and affected by the rising power of collaborative tourism and the tensions this creates with the locals, the city continues, unshakeably, to enjoy... 
by Pierre Labreze | Oct 12, 2017
Focus on new generation destination marketing organizations When was the last time you visited a tourist office web site and booked your accommodation, possibly even with the flights and a few activities and attractions to complete the trip? You can admit it –... 
by Pierre Labreze | Jul 31, 2017
Tourism and mobile payment In August, KLM announced a possibility to purchase your airline ticket with WeChat Pay. This major company comes along the many other tourism players, who widen their accepted means of payment. A small revolution has hustled our way of... 
by Pierre Labreze | Jul 31, 2017
In-Flight Advertising: Magazine vs Digital content In-flight advertising remains an unknown and underused media among tourism professionals and advertisers. However, the unique context during passengers’ journey up-in-the-air makes them far more responsive to an... 
by Pierre Labreze | Jul 13, 2017
SITA : Major “Passengers IT Trends” in 2017 SITA, one of the IT world leader for aeronautics, has released its 12th “Passengers IT Trends” issue. It is a comprehensive study that highlights the digital touchpoints throughout the journey. PXCom has...
